ENGLEWOOD, CO (November 30, 2010) – Americans throw away approximately 2.5 million plastic bottles every hour.* Recycling is not always easy in our convenience driven society. But Coca-Cola Recycling LLC and Flings® Pop-Up Trash & Recycling Bins are changing this trend.

Coca-Cola Recycling recently introduced Reimagine Beverage Containers, the newest innovation in beverage container collection and recycling. The first Reimagine center is being piloted in Arlington, Texas – a municipality working toward a greener footprint. Reimagine is a compact, self-contained collection unit that can be placed in major shopping hubs, business parks and other high-traffic locations. The first Reimagine unit will be located in the parking lot of a shopping center anchored by Kroger, the grocer who is hosting the pilot program.

To make recycling collection easier at home and on-the-go, Coca-Cola Recycling has partnered with Flings Pop-Up Bins to create a custom portable recycling bin featuring the Reimagine logo. These compact containers arrive flat and snap open when needed. The bins make great home recycle bins and are easy to see at a party or outdoor event, signaling to guests where to recycle. Each pop-up bin saves 60 cans or bottles from the landfill and the handy drawstring makes them easy to transport to the Reimagine Beverage Container. The bins are also extra strong and leak-proof so they can be reused.

The mission of Reimagine and Flings Bins is to increase recapture rates of used beverage containers by providing consumers, community organizations and small businesses with easy ways to recycle. Recycling can be its own reward but Reimagine has taken it a step further by offering reward points for each bottle that gets recycled. Reimagine points can be used for everything from free Flings Recycle Bins to Six Flags tickets.

To learn more about how Reimagine is making recycling accessible and rewarding visit www.reimaginerecycling.com. For more information on Flings Pop-Up Trash and Recycling Bins, visit www.FlingsBins.com or contact Kathryn Jordan at 224-788-5042 (cell: 847-682-1279), kjordan@flingsbins.com.

Flings Bins are manufactured by TrashCo, Inc., a consumer product company dedicated to radically simplifying trash and recycling management for consumers. Headquartered in Englewood, Colorado, TrashCo is committed to using sustainable, earth-friendly materials in its products.

Coca-Cola Recycling was created in 2007 to support the Coca-Cola system goal of recycling the equivalent of 100% of the bottles and cans sold by Coke in North America by 2020. Coke Recycling is a division of Coca-Cola Refreshments and is located in Atlanta, Georgia.

* Clean Air Council Waste Facts and Figures

5 Responses

  1. “I am so excited to report that the TX 4000 for Cancer kickoff event, ATLAS, was a huge success! We had a crew of 5 recycling volunteers who spearheaded our recycling effort with Flings in hand. The result was a small U-Haul trailer with a large event’s worth of recyclable materials and an almost empty large trash dumpster (I know this firsthand because I climbed the ladder to throw away the last couple items of the day after we were done cleaning up and it was almost empty!). Flings made recycling easy and very visible to our approximately 1000 guests!”

  2. “I can see us pulling [Flings] into the living room to throw wrapping paper in at our next birthday party – or on Christmas morning. Or it would be very easy to flatten it and take it with us if we do a party away from home.”

  3. “How many times have you had a party or cook out and wished you had something other than a large black trash bag or several shopping bags to place trash in? Well, here is your solution… Flings!”

  4. “I had a family reunion over the 4th of July weekend, with 52 people attending. My flings were wonderful for keeping everything under control. Would highly recommend them.”

  5. “We are now keeping a Flings Bin in our kitchen as a visual reminder of how important it is to recycle. I love that even the kids are adding their cans to it instead of leaving them sit on the counter!”

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